Your Perfect Eye Shadow

This past winter break, I spent most of my time working at the greatest place on the planet… Sephora. I was able to learn a lot about the cosmetic and beauty industry, especially from answering a variety of beauty-related questions that clients had. I noticed that many were particularly concerned with finding their perfect contour palette, while others were focused on discovering new eye shadows that bring out their features.

It’s particularly exciting to find a new eye shadow palette that really compliments your eye color. After all, the eyes (and eyebrows, of course) are the focal point of the face… so let’s make them look their best.

Brown Eyes

I know most about brown eyes considering I have a pair of my own. I have found that golds and purples bring out the most in my eyes. The technique that I use when applying eyeshadow is to first try to bring out the colors I see in my eyes, so bronze, golds and yellows. Rich, pigmented blues also look quite nice with brown eyes. I typically don’t wear blue eyeshadow, but give me a cobalt or turquoise liner and I’m all in.

I found the perfect shade of turquoise and gold in the Coastal Scents StyleEYES Palette in Glamour Eyes. I sweep the gold over my lid, and then line my lower lash line in the turquoise for a fun twist on my day-to-day shadow look. Another one of my new favorites is the Nars Eyeshadow Duo in Isolde. The duo includes the perfect shade of copper as well as an orange-ish brown. These colors are richly pigmented, and will give you flawless application with one swipe.

While at Target the other day, I found the NYX Love in Paris Eye Shadow Palette in Merci Beaucoup and absolutely fell in love. The palette comes with intense golds and browns, as well as some super flattering pinks and mauve shades, which are really popular this season.

Blue Eyes

Metallics on all eye colors always work, but I feel like there’s nothing better than silver smokey shadow on blue eyes. The grey compliments the blue in such a subtle and neutral way. You simply can’t go wrong. I also LOVE blue eyes with a subtle pink color. I don’t mean a bright hot pink, so don’t be frightened! Light shades of pink and rose gold will make your blue eyes stand out and glisten.

The Nars Matte/Shimmer Eyeshadow Palette includes both the light pink shades as well as the smokey grey colors. The palette also includes a black eyeliner pencil to create the perfect eye for day or night. I also just picked up an eyeliner pencil from Estee Lauder in rose gold. Since this shade is subtle enough to complement any eye color, blue-eyed beauties should definitely consider an eyeliner pencil in a similar shade. Speaking of a flattering shade for any eye color, e.l.f. cosmetics offers a Baked Eyeshadow Palette  with neutral tones ranging from golds to purples. And its only $10, so I would recommend not passing up on this budget-friendly staple palette.

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Estee Lauder Double Wear Eyeliner in Pink Gold


Green or Hazel Eyes

Depending on the shade, I will often pair green eyes with a green shadow. Ensure it’s not a bright green, but more of a deep forest green with some gold shimmer. Seriously the color is foolproof. That sort of dark green/gold also looks great on hazel eyes.

The Josie Maran Watercolor Eyeshadow in Rainforest Green should be something you look into. I have this shadow in Playa Del Pink, and I was blown away by how great this stuff is. It goes on so smooth and the coconut water makes it extra hydrating. Purple should also be your go-to color for green or hazel eyes. A dusty lavender or deep plum works for all hours of the day, all year long. Laura Mercier’s Eye Art Artist Palette includes the most amazingly subtle purple shades, as well as some classic neutral tones, perfect for your green or hazel eyes. Looking for a flattering and versatile eyeshadow palette? The NYX Eye Gift Set Voodoo Love Spells Palette in green includes a shimmering cream, a dark brown, and a forest green, three neutral colors that are a must for your green or hazel eyes.

The moral of my story is that certain colors and shades can really make your eyes look, well, incredible.Don’t be afraid to take the risk and try some color on your lids. I guarantee that you will be so impressed with how much your eye color pops! One great eyeshadow palette that compliments your eye color will last you a great while, so it’s definitely worth the investment. Also- I just want to add that ANY eye color can wear metallics and neutral tones, but sometimes opting for an extra pop of color can really complete your look.


Alex B 

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